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Media imagery is now for the most part advancing on screens, rather than in print. This makes me an enthusiast of motion design. It’s the design on screens that are fundamentally driving the common aesthetic, much in the way that album covers and magazine layouts have in the past.

Below is a screen shot from Social Animal’s upcoming show open for O’Reilly‘s Ignite, “a geek variety show,” according to creator Brady Forrest. In creating a motion design for the geek audience, we felt that it would be nice to feature a new graphic style and we came up with a code based tool, programmed in processing, that allowed our designers to virtually paint with video. The resulting graphics have a live performance quality that I’m excited to explore in future projects and, strangely enough, seem to confirm the onslaught of preschool theorists who are jumping up and down about the importance of finger painting and story time to America’s future workforce. We’re always looking for outstanding storytelling and finger painting talent at Social Animal, unfortunately no nap time.

ignite

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